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  • Writer's pictureNina Bashaw

7 reasons why personal branding is important





SEVEN REASONS WHY

PERSONAL BRANDING IS IMPORTANT




1: HELPS YOU STAND OUT FROM AMONNG YOUR COMPETITION!

By scheduling a personal branding session its a great way to show off your skills and experience when it comes to a specific subject or specialty. This is the perfect way to showcase to your followers and customers what you know and what makes you the best, it sets you apart!


2: IT BUILDS AN AUDIENCE THAT CONNECTS WITH YOU PERSONALLY AND CREATS TRUST AND CREDIBILITY!

Now days it’s more and more common that people want to support small and local businesses rather than a large corporation. So people are looking for that personal connection with whom they are spending money with. When you give your clients and customers a personal touch and top quality customer service they are much more likely to trust you with return business and refer you to their friends, family, and colleagues.



3: IT GIVES YOU MORE MEANINGFUL CONTENT TO SHARE WITH YOUR AUDIENCE!

Rather than just sharing photos of items or products you sell, having personal branding images of yourself helps your clients understand WHY you sell this product, why it’s important to you and why you value what you do! It's also the perfect way to show potential clients behind the scenes shots of the face of the business and what they can expect when they hire you or spend money at your place of businesses.



4: YOU GET MORE LEADS FROM SOCIAL MEDIA

Lets face it many people these days search for everything on Instagram! Anything from wedding vendors to local restaurants. So when you have beautiful images to share on social media it helps you stay relevant, be consistent, and just another way for your customers to find you and reach out to you about your services.



5: YOU CAN MAKE A GREAT FIRST IMPRESSION!

We all know the saying “you don’t get a second chance for a first impression”. By having personal branding photos to pull from you get it right the first time. This gives you the opportunity to put your best foot forward and leaves your clients wanting to find out more about you!



6: IT HELPS YOU RELATE TO OTHER PEOPLE

People now days want to invest in other businesses when they can feel connected to them personally. We all want authenticity and this means showing your clients and customers the “real you”, your strengthens and what you stand for. Therefore, a lifestyle headshot session is the perfect way to show off your genuine self!


7: IT EXPANDS YOUR NETWORK!

Whats that saying “it’s not what you know, but who you know!” This is so incredibly true when it comes to a small business. Your reputation is everything and as it builds (in a positive direction) you will get noticed by your peers and your network will see that you truly value and care about and building relationships. When they realize you geninuely care about them they will start to care about you and that will lead to referrals!









And as always, thank you so much for stopping by my website! If you or someone you know owns a small business here in the Tampa Bay, St. Pete, Clearwater, or Sarasota area and is looking for a personal branding or lifestyle headshot photographer feel free to reach out to me about my pricing and availability. I would be thrilled to be your photographer! For more information click on the links below!






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