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  • Writer's pictureNina Bashaw

Why you need personal branding photos!

5 reasons why you need to book a personal branding session!

In my last blog post about personal branding I explained what exactly personal branding is. Now we are going to to talk about why you need to book a business branding session with your favorite Tampa photographer!

I think it's safe to say that most business owners want their businesses to be taken serious and let people know you’re a legal and legit business. You want to be known as the “go to”, “best in the biz” kind of business owner.

A great way to show off your business is by showing off yourself! Showing a little bit of yourself helps build your credibility, and helps your customers see that you’re an expert in your industry. So here are 5 reasons why you need to book a personal branding session for your business!

1. Business branding photos gives your clients a great first impression!

Let me guess you’re a little apprehensive and nervous to post images of yourself on social media. Believe me I can totally relate, even as photographer I feel awkward in front of the camera, so you’re not alone in those fears! I’ve heard people say they want to show their clients what they do not just photos of themselves. And yes you do need a strong portfolio of images of what you specialize in. However, having beautiful and professional headshots of yourself can change that for your business! As a legit business owner you can show up confidently in your feed in a real and genuine way, while making a great first impression. When your customers and clients see photos of you this will help them to connect with you and give them the desire to want to know more about you and your business. Let them see the face of the business with professional headshots of you. 

2. Personal branding photos gives you a clear identity to your business.

It is so incredibly important that you have a clean and cohesive look throughout your entire brand. So on your social media, website, blog, Pinterest, all of it should flow seamlessly. No matter what your business is your logo, colors, website, your brand as a whole should reflect a clear vision for your clients to be able to immediately identify what you do. And your brand photos will help you take it to the next level. With well executed lifestyle branding images ( both of you posed and lifestyle "working" shots of your business ), for you to post on your Instagram stories, home page of your website, about me section, new letters, etc; these will show your potential clients that you have a united feel throughout your brand. As well as "behind the scenes" / lifestyle shots of you so they can see the person behind the business. 

3. Having branded photos helps people trust you!

I went into this in my last blog post about personal branding ( you can read more about it here ). But I’ll reiterate in this article and further explain how important trust is when it comes to your business. No matter if you’re running a virtual online business, selling a service, or if you have a store front, you want people to relate to you! As I stated before, people buy from people / businesses they trust. One way you can gain that trust by sharing little bits of information and photos of yourself. This will take you from simply just getting likes on social media to people actually booking you for your services. Believe me when I say that having professional images showing who you are in a real and genuine way will help you reach your ideal client!

4. Headshots boots your sales.

Beautiful photos will do more than just enhance look of your brand and website, it will drive up sales. Many people are shocked about how booking just one headshot / branding session has such a huge impact on their businesses and how these photos will lead to opening the dialog about your availability and rates.

5. Personal branding photoshoots are fun!

If an in studio style headshot isn’t what you envision for your brand then this is where a lifestyle personal branding session comes in. I take you to a cafe or wine bar for some lifestyle shots of you with props or posed "working" photos. If you have a well lit home office or working space then we could easily use that as one of the locations for your shoot. I also love taking my clients outdoors in the natural light for some fun shots as well. ( downtown St. Pete is a super cute and clean location for these types of shots ) During a branding session we do outfit changes and loads of poses so you can have a large variety to choose from for your social media and website. Just remember you have worked so hard on your business and your brand. Therefore, you owe it to yourself look beautiful, feel awesome, and share with your clients that you are a true professional who loves your business!

Nina Bashaw is a St. Petersburg, FL based fine art luxury photographer that specializes in senior portraits, headshots, weddings, micro weddings, and elopements throughout the southeast and is available for worldwide travel.

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